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SOLCERTAIN
Frequently Asked Questions
General Concerns
At Solcertain, we specialize in lead generation, booked appointments and appointment setting for solar companies. We provide custom marketing strategies, sales guidance, and growth solutions to help solar businesses scale and thrive.
Yes, Solcertain has years of experience exclusively in marketing for the solar industry. Our in-depth knowledge allows us to create effective campaigns that target the right audience, generating high-quality leads and appointments for solar companies.
Absolutely. We specialize in hyper-targeted marketing campaigns that can focus on specific counties, zip codes, and demographics to ensure you’re reaching the most relevant audience for your solar business.
Our clients typically see a significant increase in leads, appointments, and overall business growth. We aim to deliver a 4x to 6x return on investment for our clients through customized, effective marketing strategies.
The first step is to book a demo with our team. We’ll learn more about your business, assess your goals, and provide a customized marketing proposal to meet your business needs.
Lead Performance and Fluctuations
Lead flows can fluctuate due to various factors, including current events, weather patterns, market conditions, and changes in social media algorithms. These fluctuations are normal and usually balance out over time.
If you notice a sudden drop in lead performance:
Reach out via Slack, email, or our Zoom Room immediately.
We will investigate, identify the cause, and make any necessary adjustments.
Our Head of Marketing monitors your ads daily to catch any dips and address them promptly.
Interest in solar energy often increases during sunny periods and decreases during extended cloudy or rainy periods. These impacts are usually short-term.
Yes, current events such as changes in government policies, economic shifts, or significant news can temporarily influence public interest in solar energy and affect lead generation performance.
While there may be short-term fluctuations, you should expect to see general improvement in lead performance over time as our strategies optimize and adapt to market conditions. We scale your marketing budget by 15% weekly if it meets your KPIs.
Quality Assurance and Feedback
We continuously monitor and adjust our lead generation strategies to maintain high-quality leads. Our team analyzes data and trends to implement necessary changes promptly.
You will receive regular updates through weekly reports, including a permanent link to your Ad Dashboard. Additionally, your Client Success Manager is available for any immediate concerns or questions.
Absolutely! We encourage feedback. Please share your insights with your Client Success Manager, and we will use this information to further refine our strategies.
Our approach includes continuous monitoring, data analysis, market research, and adapting our strategies to align with current trends and client feedback. We also use AutoOptimizer, a machine learning tool, to scale your ad budget based on set KPIs.
Targeting and Customization
Yes, you can. We can target zip codes, counties, and states. Keep in mind that the larger the area you give us to market in, the better the performance.
Support and Communication
It takes about 3 business days for new clients to start receiving solar leads.
After signing on with us, you will receive dedicated support from your Account Executive and Client Success Manager, who will be your main points of contact. You'll also have access to a private Slack channel with our entire team, a 24/7 ticket system to report any issues with a turnaround time of 4 hours, and the ability to call or text us anytime from 9 AM to 7 PM EST for immediate support.
Additional Support and Adjustments
You can contact your Client Success Manager or any member of the support staff for assistance.
We can adjust the credit question on the survey to require a higher credit score than 650 if you’d like. However, this might slightly reduce the number of leads.
What Makes Us Different?
We have been in business since 2017 and stand out because we do not outsource any of our marketing. Unlike many competitors, we are a vertically integrated company with a US-based staff that has over 25 years of combined experience in the solar industry. This allows us to provide high-quality, personalized service and maintain full control over every aspect of your marketing campaign.
Unlike many marketing agencies, Solcertain handles all work in-house. We do not outsource any of our services to third-party vendors or contractors. This allows us to maintain complete control over the quality, performance, and strategies we deliver, ensuring the best results for our clients.
At Solcertain, we prioritize compliance and transparency when generating leads for our clients. We use ActiveProspect’s TrustedForm to ensure that all solar leads meet regulatory requirements. TrustedForm helps us capture and certify each lead’s consent, providing a high level of assurance that the lead is legitimate and compliant with industry standards.
Here’s how TrustedForm helps ensure our leads are compliant:
Lead Certification: TrustedForm generates a certificate that documents important details like when, where, and how the lead was collected. This certificate acts as proof that proper consent was obtained in accordance with regulations such as the Telephone Consumer Protection Act (TCPA).
Proof of Consent: The certificate includes detailed records of the lead’s interaction with the form, ensuring transparency and giving you peace of mind that the lead’s consent is valid and compliant with legal requirements.
Compliance Assurance: By using TrustedForm, we ensure that every lead you receive is verified for compliance, reducing the risk of legal issues and maximizing the quality of your lead generation campaigns.
This focus on compliance helps us maintain the highest standard of integrity in our lead generation process, providing you with reliable, high-quality leads that meet regulatory expectations.
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