Case Studies
Two client accounts, with the numbers: what each was paying or closing before, what changed, and where it landed.
Client: Andrea
Case Study: Reducing Solar Lead Costs via Campaign Structure
- Cost per lead before
- $127Cost per lead before
- Cost per lead after
- $7Cost per lead after
- Reduction in lead cost
- 90%Reduction in lead cost
Challenge
Andrea was paying an unsustainable $127 per lead in California, which severely impacted her marketing ROI and business growth. The primary issue stemmed from a lack of organization in her marketing campaigns, making it difficult for the algorithms to learn and optimize over time. Her campaigns were scattered and inefficient, resulting in high acquisition costs and missed opportunities.
Results
As a result of these efforts, Andrea’s cost per lead dropped dramatically from $127 to $7, a more than 90% reduction. The improved campaign structure not only lowered lead costs but also generated more qualified leads, leading to higher conversions and an increase in overall sales.
Client: Nationwide Solar
Case Study: Nationwide Solar's Appointment Setter Strategy
- Sales reps, up from 2
- 20Sales reps, up from 2
- Deals closed from one campaign
- 98Deals closed from one campaign
- Profit generated
- $470,000Profit generated
Challenge
Nationwide Solar faced a growth ceiling with only two sales reps, making it difficult to scale operations and meet growing demand. They lacked the capacity to expand and capitalize on new opportunities, limiting their ability to compete with larger players in the market.
Results
In just one year, Nationwide Solar experienced significant growth. They expanded from 2 sales reps to their own install crew and a team of 20 sales reps. The single campaign closed 98 deals, generating $470,000 in profit. The combination of structured marketing, an appointment setter team, and automation through GoHighLevel resulted in smoother operations, better lead nurturing, and higher conversion rates.