Florida Solar Leads for Installers
Exclusive, verified homeowner leads and live-transfer calls in Duke Energy, TECO and OUC territory, generated for one Florida solar company per service area and delivered in real time. We are based in Orlando and run campaigns in the same ZIP codes we live in.
Why Florida is a different solar market
Florida installers sell into one of the largest residential solar markets in the country, and one with its own rules. The things that decide whether a Florida homeowner is a good lead are not the things that decide it in California or Arizona.
Net metering still applies
Florida's investor-owned and municipal utilities still credit residential customers for excess production under the state's net-metering rules, which survived the 2022 attempt to phase them out. That keeps the savings case intact for a homeowner on Duke, TECO or OUC, and it is the first thing a good Florida campaign leads with.
No state income tax, so no state credit
Florida has no state income tax and therefore no state solar tax credit. What it does have is a property-tax exemption for the added value of a residential solar system and a sales-tax exemption on solar equipment. With the federal residential tax credit having expired at the end of 2025, the Florida pitch rests on net metering, those two exemptions, financing and rising utility bills. Campaign copy that still promises a 30% federal credit produces leads who feel misled on the first call.
Roof age and insurance decide more deals than price
A Florida roof that is more than 10 to 15 years old often needs replacing before an insurer will accept panels on it, and homeowners know their insurance situation better than they know their utility rate. A lead that arrives with the roof-age answer attached saves the rep a wasted appointment. Ours do.
Hurricanes are a selling point and a screening question
Homeowners who lost power for a week ask about batteries. Campaigns that pair solar with storage messaging in the months after a storm season produce a different quality of lead than generic "go solar" ads, and the survey should ask about outage history.
Utilities we run Florida campaigns for
Duke Energy Florida
Central and north Florida, including much of the Orlando suburbs, the Gulf coast north of Tampa Bay and the St. Petersburg area. Duke's residential rates and net-metering program make its territory the core of most of our Florida campaigns.
TECO (Tampa Electric)
Hillsborough County and parts of Polk, Pasco and Pinellas. Tampa Bay's housing stock skews toward the newer roofs that pass insurance review, which is why TECO territory tends to produce a high share of installable leads.
OUC (Orlando Utilities Commission)
Orlando and St. Cloud. A municipal utility with its own net-metering program and a dense, fast-growing single-family housing stock. OUC territory is where Solcertain is based.
How Florida campaigns are targeted
We do not run statewide campaigns. Florida ZIP codes are ranked by solar adoption, utility rate, roof stock and competitor density, and spend goes to the ones already converting. A client in Orlando does not pay for clicks in Jacksonville.
- Service radius you set. Add or remove ZIP codes weekly as crews and territory change.
- Utility-aware messaging. The campaign page a Duke customer lands on talks about Duke rates and net metering, not generic savings.
- Florida-specific survey. Ownership, monthly bill, roof age, HOA, outage history and the credit question. The answers travel with the lead.
What a Florida solar lead includes
Every lead passes 13 validation checks across Trestle, TrustedForm, Verified Submissions and Google reCAPTCHA before delivery, and reaches your CRM, inbox or dialer in real time. It arrives with:
- Homeowner's name, phone and address in your service ZIP codes
- Utility and approximate monthly bill
- Roof age and type
- Whether the home is in an HOA
- Credit self-report against your threshold
- A TrustedForm certificate documenting consent
Live transfers add one more thing: the homeowner is on the phone, qualified, and connected to your rep while they are still interested. See solar appointments as live transfers for how that works.
Pricing for Florida leads
Pay per lead, pay per qualified call, or any mix, paid from prepaid credit with no retainer and no long-term commitment. Florida cost per lead varies by ZIP code and utility more than by anything else, which is why we quote per territory rather than publishing one Florida number. Our solar leads pricing page explains what moves the price and how to compare quotes on cost per install.
Florida clients
SolarSource is a Florida installer we have worked with and continue to work with.
For results from other markets, read the case studies.
Florida Solar Leads FAQ
Are the leads exclusive to my company?
Yes. Every lead is generated for your company and delivered to you alone. We do not resell Florida homeowner leads to other installers.
Can I target only certain counties or ZIP codes?
Yes. Campaigns run in the ZIP codes you choose at the radius you set, and you can change them weekly.
How do you handle roof age?
The survey asks it and the answer is attached to the lead. If too many leads fall below your roof-age threshold, we tighten the targeting.
Do you offer live transfers in Florida?
Yes. Qualified Florida homeowners can be connected to your rep in real time and billed only when the call meets the agreed qualification bar.
How do I get started?
Book a demo. We will look at your service area across Duke, TECO and OUC territory and quote the mix of leads and calls that fits your team.