Texas Solar Leads for Installers
Exclusive, verified homeowner leads and live-transfer calls in CenterPoint, Oncor, Austin Energy and CPS Energy territory, generated for one Texas solar company per service area and delivered in real time. Campaigns are built ZIP code by ZIP code, never statewide.
Why Texas is a different solar market
Texas has more sun, more roofs and more hail than almost anywhere else in the country, and none of the net-metering rules installers in other states take for granted. A Texas lead is only as good as what it tells you about who supplies the homeowner's power and what their roof has been through.
There is no statewide net metering
In the deregulated parts of the state, including Houston and Dallas–Fort Worth, a homeowner's credit for exported power depends on the solar buyback plan offered by the retail electric provider they choose, not on the company that owns the wires. Municipal utilities such as Austin Energy and CPS Energy set their own solar terms. The savings case changes with each, so a Texas campaign has to know which kind of territory it is running in.
No state income tax, so no state credit
Texas has no state income tax and therefore no state solar tax credit. It does exempt the added value of a residential solar system from property tax. With the federal residential tax credit having expired at the end of 2025, the Texas pitch rests on high summer bills, the property-tax exemption, financing, batteries and the buyback plan. Campaign copy that still promises a 30% federal credit produces leads who feel misled on the first call.
Hail and roof age decide more deals than price
A Texas roof that has taken hail damage or is near the end of its life usually needs replacing before panels go on it. A lead that arrives with the roof-age answer attached saves the rep a wasted appointment. Ours do.
Grid outages sell batteries
Homeowners who lived through the February 2021 winter storm, or a summer of grid-conservation alerts, ask about backup power. Campaigns that pair solar with storage messaging produce a different quality of lead than generic "go solar" ads, and the survey asks about outage history.
Utilities we run Texas campaigns for
CenterPoint Energy (Houston)
The Houston metro and its suburbs. CenterPoint owns the wires; the homeowner's retail electric provider sets the solar buyback rate, so Houston messaging talks about buyback plans and summer bills rather than net metering.
Oncor (Dallas–Fort Worth)
The largest delivery territory in the state, covering Dallas–Fort Worth and much of north and central Texas. The same deregulated rules apply as in Houston: the buyback plan comes from the homeowner's retail provider, not from Oncor.
Austin Energy
The City of Austin's municipal utility, which credits solar customers under its own Value of Solar rate rather than a retail provider's buyback plan. Austin campaigns lead with that rate.
CPS Energy (San Antonio)
San Antonio's municipal utility, with its own solar interconnection and credit terms that differ from Austin's. The San Antonio pitch leans more on self-consumption and batteries.
How Texas campaigns are targeted
We do not run statewide campaigns. Texas ZIP codes are ranked by solar adoption, utility, roof stock and competitor density, and spend goes to the ones already converting. A client in Houston does not pay for clicks in El Paso.
- Service radius you set. Add or remove ZIP codes weekly as crews and territory change.
- Utility-aware messaging. The campaign page a CenterPoint customer lands on talks about buyback plans and summer bills, and the page an Austin Energy customer lands on talks about Value of Solar.
- Texas-specific survey. Ownership, monthly bill, roof age, HOA, outage history and the credit question. The answers travel with the lead.
What a Texas solar lead includes
Every lead passes 13 validation checks across Trestle, TrustedForm, Verified Submissions and Google reCAPTCHA before delivery, and reaches your CRM, inbox or dialer in real time. It arrives with:
- Homeowner's name, phone and address in your service ZIP codes
- Utility and approximate monthly bill
- Roof age and type
- Whether the home is in an HOA
- Credit self-report against your threshold
- A TrustedForm certificate documenting consent
Live transfers add one more thing: the homeowner is on the phone, qualified, and connected to your rep while they are still interested. See solar appointments as live transfers for how that works.
Pricing for Texas leads
Pay per lead, pay per qualified call, or any mix, paid from prepaid credit with no retainer and no long-term commitment. Texas cost per lead varies by ZIP code and utility more than by anything else. Our solar leads pricing page explains what moves the price and how to compare quotes on cost per install.
For results from other markets, read the case studies.
Texas Solar Leads FAQ
Are the leads exclusive to my company?
Yes. Every lead is generated for your company and delivered to you alone. We do not resell Texas homeowner leads to other installers.
Can I target only certain counties or ZIP codes?
Yes. Campaigns run in the ZIP codes you choose at the radius you set, and you can change them weekly.
How do you handle roof age?
The survey asks it and the answer is attached to the lead. If too many leads fall below your roof-age threshold, we tighten the targeting.
Do you offer live transfers in Texas?
Yes. Qualified Texas homeowners can be connected to your rep in real time and billed only when the call meets the agreed qualification bar.
How do I get started?
Book a demo. We will look at your service area across CenterPoint, Oncor, Austin Energy and CPS Energy territory and quote the mix of leads and calls that fits your team.