Residential Solar Leads That Turn Into Real Sales Conversations
Exclusive, homeowner-verified leads delivered in real time – so your team spends time selling, not chasing.
Lead Generation Partner
We are proud to be recognized for our outstanding marketing solutions and commitment to quality in the digital marketing industry.
That recognition comes from one habit: we treat lead quality as our job, not the buyer's. Every campaign we run for a solar company is built, validated and reported the same way, whether it is producing website leads, booked appointments or inbound homeowner calls.
How We Validate Every Lead Before It Reaches You
Before any lead or appointment reaches your company, it must successfully pass 13 separate validation checks across industry-leading platforms, including:
Did you know that in most cases, 90% of lead validation happens on the buyer’s side, not the seller’s?
We take a different approach. We validate every lead upfront to ensure you receive only the highest-quality opportunities.
*Logos are for illustrative purposes only and remain the property of their respective owners.
How It Works
From Click to Qualified Lead – In Four Steps.
Step 1. Target
Focus only on ZIPs with the highest solar adoption potential. We rank service areas by adoption, utility rates and incentive programs, then concentrate spend where homeowners are already converting.
Step 2. Attract
Reach homeowners with proven intent through ads & landing pages. Campaign pages are built for your company and your market, so the homeowner who lands on them is asking about solar for their own roof, not browsing.
Step 3. Qualify
Save your reps time with pre-verified leads. Each homeowner answers the survey questions you care about, including ownership, roof and credit, and the answers travel with the lead.
Step 4. Deliver
Get leads in real time while they’re still warm. Delivery goes straight to your CRM, inbox or dialer the moment validation passes.
Weekly Client Reports
- Cost per website lead
- $28.71Cost per website lead
- Website leads
- 497Website leads
- Total spend
- $14,300Total spend
- Appointments scheduled
- 113Appointments scheduled
- CPM
- $47.51CPM
- Cost per appointment scheduled
- $126.30Cost per appointment scheduled
- CTR
- 2.93%CTR
Here are sample insights from the detailed reports we send to our clients every week. These include key metrics, trends, and optimization recommendations.
Reports cover spend, cost per lead, cost per appointment, contact rates and what we changed that week, so you can see the campaign the way we do. The figures below are from one client's week.
What We Deliver
Three ways to put verified homeowners in front of your reps. Most clients run a mix.
Website leads
Homeowners who completed a solar survey on a campaign page built for your company. Delivered in real time with their answers attached.
Booked appointments
Our appointment setters call, confirm and calendar the homeowner for your rep, so the first conversation is a scheduled one. Prefer the homeowner live on the phone instead? See solar appointments as live transfers.
Inbound homeowner opportunities
Calls and requests from homeowners in your service area who found you through the campaign and asked to talk.
Who It's For
Solar installers
Installers with their own crews who need a predictable pipeline in the ZIPs they can actually service.
Dealers and sales organizations
Sales teams selling for one or more installers who want lead volume they can turn up and down with headcount.
Multi-state operators
Companies opening new markets who want targeting, validation and reporting that work the same way in every state. Based in Orlando, we also run dedicated Florida solar leads campaigns across Duke Energy, TECO and OUC territory.
Results From Real Campaigns
One residential client was paying $127 per lead in California before we restructured her campaigns; in the same account it dropped to $7. Another went from two sales reps to twenty by pairing our campaigns with an appointment-setter team. Read the campaign-structure case study, the appointment-setter case study, or see all case studies.
Residential Solar Leads FAQ
Are the leads exclusive?
Yes. Every lead is generated for your company and delivered to you alone. We do not resell or share homeowner leads.
Can I choose where the leads come from?
Yes. Campaigns are targeted by ZIP code and service radius, and you can add or remove areas as your coverage changes.
What about homeowners with credit issues?
The survey asks a credit question. If too many leads fall below your threshold, we can raise the required score above 650, at some cost to volume.
Where can I read more?
Our FAQ answers 22 common questions about lead performance, quality, targeting and support.
Ready to Grow With Quality Solar Leads?
Get exclusive, homeowner-verified leads delivered in real time – and start turning conversations into installs today.