Solar Appointments: Qualified Homeowners, Live on the Phone
Solcertain puts qualified homeowners in front of your sales team as live transfers and verified leads, exclusive to your company and billed only when they meet the bar you set. Paid per call or per lead from prepaid credit, with no retainer and no long-term commitment.
What "solar appointment" means at Solcertain
Most vendors selling solar appointments book a slot on your calendar and hope the homeowner shows. We do it differently. A homeowner who owns their home, lives in your service area, is actively interested in solar and wants to talk right now is connected to your rep while they are still on the phone. Your rep sets the appointment, on the first call, with a homeowner who has already said yes to the conversation.
Where a team prefers to set its own appointments, we deliver the same homeowners as exclusive, verified leads in real time and your setters do the booking. Most clients run a mix, and change it as their team changes.
Live transfers
A qualified homeowner is on the line and connected to your rep in real time. You pay only when the call meets the agreed qualification bar.
Verified leads for your setters
Homeowners who completed a solar survey on a campaign page built for your company, delivered within a second of passing validation with their answers attached. Your team calls and books.
Any mix
Leads and calls in any ratio, adjusted weekly. Turn transfers up when closers have open calendar, turn leads up when setters have capacity.
Who qualifies as a transfer
Before a homeowner is connected to your rep, they have confirmed that they:
- Own their home
- Are in your service area
- Are actively interested in going solar
- Want to speak right now
Calls that do not meet the bar are not billed.
Why teams choose transfers over preset appointments
Show rate
A preset appointment is a promise made to a setter days earlier. A live transfer is a conversation that is already happening. The appointment your rep books on that call is with a homeowner who has met them, which is why transfers hold at rates presets rarely reach. Our appointment setting guide compares the two models in detail.
No wasted slots
You are not paying for a booked slot that a homeowner forgets. You pay for a qualified conversation that happened.
The rep frames the meeting
When a third-party setter books the appointment, they frame it. When your rep sets it on the transferred call, the homeowner hears your pitch, your name and your next step from the first minute.
One company per homeowner
Every homeowner is generated for your company and connected to you alone. Nothing is resold and no other installer is calling the same person that week.
How it works
1. Target
We rank the ZIP codes in your service area by solar adoption, utility rates and incentives and concentrate spend where homeowners already convert. You can add or remove areas weekly.
2. Attract
Homeowners reach campaign pages built for your company and your market and complete a solar survey about their own roof and bill.
3. Validate
Every homeowner passes 13 validation checks across platforms including Trestle, TrustedForm, Verified Submissions and Google reCAPTCHA before anything reaches you. Consent is documented per homeowner.
4. Qualify and connect
For transfers, our team confirms the qualifiers live and connects the homeowner to your rep. For leads, the homeowner and their survey answers reach your CRM, inbox or dialer in real time.
5. Report
- Cost per website lead
- $28.71Cost per website lead
- Website leads
- 497Website leads
- Total spend
- $14,300Total spend
- Appointments scheduled
- 113Appointments scheduled
- Cost per appointment scheduled
- $126.30Cost per appointment scheduled
- CTR
- 2.93%CTR
Every week you see spend, cost per lead, cost per appointment, contact rate and what we changed. The figures below are from one client's week.
Who it's for
Teams that can answer the phone
Live transfers reward teams with a rep available during campaign hours. If that is you, transfers are the fastest route from spend to a sat appointment.
Teams with their own setters
If you have a setting team you trust, verified leads give them exclusive homeowners to book, with the survey answers attached so they are not re-qualifying from scratch.
Growing teams
One client went from two sales reps to twenty by pairing our campaigns with an appointment-setter team. Read the Nationwide Solar case study or see all case studies.
Solar Appointments FAQ
Do you sell preset solar appointments?
Not as a standalone product. We deliver live transfers, where your rep sets the appointment on the first call, and verified leads for your own setters to book. Both are exclusive to your company.
What do I pay for?
Live transfers are billed per qualified call. Leads are billed per lead. Both are paid from prepaid credit that does not expire, with no retainer and no long-term commitment. See solar leads pricing.
What if a transferred call does not qualify?
It is not billed. The qualification bar is agreed before the campaign starts.
Can I get transfers only in certain ZIP codes?
Yes. Campaigns are targeted by ZIP code and service radius, and you can change the areas weekly.
Can I switch between leads and transfers?
Yes. Most clients run a mix and adjust the ratio as calendar and headcount change.
How do I start?
Book a demo. We will look at your service area, your team's availability and your target volume, and set up the mix that fits.