Revenue share agreements have been around for a long time, and they are still one of the most successful models for marketers and business owners. Revenue share agreements are basically a way for two businesses to split the revenue from a sale. For example, if a solar company sells a solar system to a homeowner, the marketing company that helped generate the lead will get a percentage of the revenue from the sale. This model has been incredibly successful for solar companies because it allows them to focus on what they do best (selling solar systems) and leaves the marketing to someone else.
The Longest-Standing and Most Successful Model
When it comes to solar leads, revenue share agreements have been the longest-standing and most successful model for marketers and business owners. Here's why:
For business owners, revenue share agreements provide a steady stream of income that is directly tied to the performance of marketing efforts. In other words, you only pay for results. This aligns the incentives of the business owner and the marketing team, ensuring that everyone is working towards the same goal.
What's more, revenue share agreements are also flexible, which allows businesses to scale their marketing efforts up or down as needed. This flexibility is crucial in today's ever-changing business landscape.
Last but not least, revenue share agreements provide businesses with a level of predictability that other marketing models simply cannot match. With a revenue share agreement in place, you'll know exactly how much you'll be paying for your solar leads each month - no surprises.
Why Solar Leads?
Solar leads are one of the most valuable types of leads for businesses in the solar industry. This is because they are homeowners who have already expressed interest in going solar by visiting a website or filling out a form. As a result, they are significantly further along in the decision-making process than someone who has just begun researching going solar.
In addition, solar leads tend to be high-quality leads because they have been vetted to some degree by the time they reach your sales team. That said, it's important to note that not all solar leads are created equal. The best solar leads are those that come from reputable lead generation companies that use targeted marketing campaigns and advanced filtering methods to prequalify homeowners before they ever get added to your sales pipeline.
Revenue share agreements offer numerous benefits for businesses looking to generate quality solar leads. From aligning incentives and providing flexibility to ensuring predictability, there's a lot to like about this tried-and-true marketing model. If you're not currently using revenue share agreements to generate solar leads for your business, now is the time to start!