Blog
Solar lead generation guides, marketing strategy, and case studies.
7 min
How to Generate Solar Leads | Solcertain
If you are a solar lead installer and are looking for how to generate solar leads and get a larger portion of the market in 2025, now is the right time to act! This is because the Inflation Reduction…
10 min
Solar Marketing Guide for Solar Companies | Solcertain
Solar marketing is every activity that puts your company in front of a homeowner or business before they pick an installer, and moves them from "we've thought about solar" to a signed proposal. It is…
4 min
Solar Marketing Plan Template for Solar Companies (2026)
Most solar companies do not have a marketing plan. They have a Facebook ad, a lead vendor, and a feeling about which one is working. This is a plan template you can fill in for your own company in…
5 min
Virtual Solar Appointments: How to Boost Sales Efficiency
A virtual solar appointment is a sales consultation run over video instead of at the homeowner's kitchen table. The rep shares a screen, walks through the electricity bill, shows a satellite layout of…
4 min
TCPA-Compliant Solar Leads for Solar Companies | Solcertain
The solar industry is shifting away from quantity and moving towards quality. In December 2023 the FCC adopted a rule requiring one-to-one consent for every lead before any outreach by call or text.…
11 min
Solar Appointment Setting Guide | Solcertain
A solar appointment is the moment a homeowner agrees to sit down with your rep and talk about their roof. Everything before it is marketing. Everything after it is sales. Appointment setting is the…
1 min
Case Study: Nationwide Solar's Appointment Setter Strategy
Client: Nationwide Solar Challenge: Nationwide Solar faced a growth ceiling with only two sales reps, making it difficult to scale operations and meet growing demand. They lacked the capacity to…
1 min
Case Study: Reducing Solar Lead Costs via Campaign Structure
Client: Andrea Challenge: Andrea was paying an unsustainable $127 per lead in California, which severely impacted her marketing ROI and business growth. The primary issue stemmed from a lack of…
2 min
Google Project Sunroof: Estimating Solar Panel Costs
Do you use Google Maps, Google Flights, or any other Google services? If so, you might be surprised to learn that Google Project Sunroof can help you determine if solar panels are right for your home…
3 min
How Solar Revenue Share Agreements Drive Quality Leads
Revenue share agreements have long been a proven model for both marketers and businesses. This model allows two businesses to share the revenue generated from a sale, creating a win-win situation. For…