Exclusive Mortgage Leads: Refinance, HELOC and VA
Solcertain delivers mortgage leads from homeowners exploring a refinance, a home equity loan or a VA loan. Each lead is sold to one buyer and sent to your CRM, inbox or dialer the moment it passes verification.
What a Solcertain mortgage lead is
Every lead is a homeowner who came to our own borrower-facing website, chose the kind of mortgage help they want, and answered questions about their property and current loan.
Refinance, home equity and VA
Borrowers choose between a mortgage refinance, a HELOC or other home equity loan, and a VA loan at the first step, so each lead arrives in the right product line.
Property details up front
Home value and current mortgage balance give your loan officers a rough equity picture before the first call.
Exclusive to your company
Each lead is sold to one buyer. You are not racing other lenders to the same homeowner.
What's in every lead
Each lead arrives with the homeowner's answers attached. Questions vary slightly by loan type:
- Loan type: refinance, HELOC or home equity, or VA loan
- Property type
- Estimated home value range
- Current mortgage balance range
- Self-reported credit score range
- Income range
- Name, property address, ZIP code and email
- Phone number verified by text-message code
- TrustedForm certificate and Jornaya LeadiD
Credit score is the homeowner's own estimate, not a credit pull.
How mortgage leads are verified
Phone verified by code
Before a lead is released, the borrower confirms their phone number with a one-time code sent by text. A wrong or made-up number never reaches you.
Consent on record
Every lead carries a TrustedForm certificate and a Jornaya LeadiD, recording the page the borrower saw and the consent they gave, with the exact consent language and a timestamp stored on the lead.
Bot and duplicate screening
Hidden form traps catch automated submissions, and duplicate borrowers are rejected before delivery so you are not billed twice for the same person.
How delivery works
Straight into your CRM
Leads post in real time to your CRM or loan origination system through a direct integration, so your team can call while the homeowner is still comparing options.
Email delivery
No CRM connection yet? Leads can arrive by email in real time while you set one up.
Ping-post
If you buy through your own lead-routing platform, we can deliver by ping-post.
Your states
You choose the states you lend or operate in, and only receive borrowers inside them.
Who it's for
Mortgage lenders
Retail and direct lenders running refinance and home equity programs.
HELOC and home equity lenders
Lenders who qualify on home value and existing balance.
Mortgage brokers and VA lenders
Brokers who place borrowers with several lenders, and lenders with a VA program. Buying more than one product? See all finance leads.
Mortgage Leads FAQ
Are your mortgage leads exclusive?
Yes. Each lead is sold to one buyer. We do not resell it to other buyers.
Do you sell home purchase leads?
Our mortgage leads come from homeowners exploring a refinance, home equity or a VA loan. We do not run a separate home purchase path today.
How are the leads generated?
Homeowners find our own borrower-facing website while looking at mortgage options, complete a short quiz about their property and loan, then verify their phone number before the lead is released.
How fast are leads delivered?
In real time. A lead is delivered as soon as the borrower verifies their phone number and passes screening.
Do the leads include proof of consent?
Every lead carries a TrustedForm certificate, a Jornaya LeadiD, the exact consent language the borrower agreed to and a timestamp. You should still follow your own compliance and licensing process for how and when you contact borrowers.
Can I choose which states I receive?
Yes. You set the states you lend or operate in and only receive borrowers inside them.
How much do mortgage leads cost?
Price depends on the product, your states and your volume. Book a demo and we will quote your program.
How do I start?
Book a demo. We will look at the products you fund, the states you cover, how your team takes leads today and the volume you want, then set up delivery to your CRM.